Privacy by Design
It’s a game of balance.
Privacy by Design means you must think Privacy when you start planning any new product, service or activity. This is a major mind shift for many professionals that have been focused in maximizing of data they gather and/or functionalities they develop in everything they do. In most cases thinking privacy means exactly the opposite and it is not necessarily a bad thing. It is not that they cannot collect data or develop great functionalities anymore, it’s just that there are some considerations to be made during the entire cycle from an idea to it’s realization and a certain balance to be achieved.
We know how to play it. You are pulling the rope towards the “best business case” while we are pulling it towards “the perfect privacy respecting case” direction. This is how balance gets introduced.